Tourism and leisure time

Climate change will impede traditional winter tourism activities particularly in Southern Finland where, more often, winter activities must be replaced by summer activities. Instead, in the north, winters remain snowy which will attract tourists both from Finland and abroad. Shorter and milder winters are likely to cause challenges to tourism businesses.

In Europe, tourism is a financially notable sector and its importance is likely to increase in the future. Climate change is expected to influence the direction of tourist flows in the future. Travel products, such as beach holidays and downhill skiing centres in mountains, that are dependent on weather factors are most susceptible to climate change.